Archives for SEO

6 Steps to SEO Glory through HTML Codes

There is much more than meets the eye in terms of a successful SEO campaign. Even the best CMS will matter little of your coding is not formatted correctly. In many ways, we can look at the proper HTML codes as the “wizard” behind the curtain in terms of ultimate success. Let's look at six tried-and-true tips which will raise your site to the next level.

The Title

What good would it be if you wrote 25 different books and each had the same title? This is the same concept in regards to HTML titles. Take some time and think about how each headline describes what it is that you are offering. If not, there can even be times when Google modifies the text to suit its own needs!

 The Meta Description

This is another area which some developers fail to take seriously. Think of the meta description as a synopsis of your book. Meta descriptions are also great at telling a search engine what your page is about; another crucial area in terms of rankings and exposure.

Header Tags

This is another area which is not often given enough credit. Tags such as <h1>, <h2>, <h3> and so on are able to provide a hierarchical structure to your content. In other words, they tell the reader (and the search engine) which topics are the most important and how each section is related to its counterparts. Thankfully, these are very easy to embed within a text and programs such as WordPress actually REQUIRE such tags in order for an article to pass with flying colors.

Picture Tags

These are sometimes referred to as <alt> tags or <alt> text. The main misconception is that these tags will enable a viewer to understand what a picture may contain if it does not display properly. However, we are overlooking (once again) the power of these tags in terms of rankings. Properly labeled <alt> tags can help to improve the rankings of individual pages. This is because these tags are interpreted by algorithms and enable your images to list within a search (such as a Google image search). So, always remember to add picture tags.

The “Canonical” Factor

This feature is often overlooked, as many do not quite understand what it is. An HTML code which reads : rel=“canonical” is used when there are a number of pages which contain similar content. The first benefit of this addition is that users will be more likely to know which page to click on. However, we once again have to return to the overlords at Google. Duplicate content is heavily penalized. If you do not add in this coding, your rankings will inevitably deflate. Should you feel that numerous pages are very similar, it is a good idea to use this tag.

The <link rel=”stylesheet”> Edge

Many pages contain either JavaScript or CSS coding. Although this is quite common, these very same programs contribute to slower loading times. Google penalizes sites which do not load quickly and users could likewise migrate to other portals. This HTML attribute is able to externalize such coding; only using it when it is necessary. So, your pages will load faster and it is more likely that your visitors will find what it is that they are looking for. This small change can make a big difference.

These six HTML tips should be incorporated into any website. Whether you have just started your own page or you are looking to revamp its entire structure, the results can be truly phenomenal.



The Advanced SEO’s Guide to Mobilegeddon

On April 21, Google unveiled its new algorithm for browsing its search-engine with a mobile device. Websites deemed “mobile friendly” will be promoted, while non-mobile friendly sites will lose search engine ranking.

Think of it this way: After the update kicks in, searches on Google from mobile devices will no longer display the most popular, organic results. Instead, the most popular mobile-friendly websites will appear, in ranked order.

Here are the three things to focus on to keep your website ranking high in the mobile search results:

Search Engine Land's Advanced SEO's Guide to Mobilegeddon

What is SEO?

SEOSEO, Search Engine Optimization, is used to improve your ranking in search engines and to drive qualified traffic to your website.

With SEO, there are no shortcuts, and if you are looking for a way to get quick and easy results, then this isn’t it. But instead, you will need to carry out some hard work, especially in relation to the actual content of your site.

Also, you will need to have plenty of patience, as results do not happen overnight. So if you are looking to improve the search engine position of your site, you should consider this very early on when looking at using SEO. Read More