Study: Sequential Messages Beat Repeating Call To Action

You've got a choice: Give your prospects a series of sequential messages that build up to asking for the sale, or repeatedly ask for the sale.

Salespeople are taught to close, close and close some more. But a recent study shows it's actually far better to sequence ads together to tell a brand story before encouraging people to buy, rather than repeatedly asking for the sale.

In fact, using the sequence rather than repeatedly asking for the sale actually increased conversion in this study by more than 50 percent.

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